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The Fledgling Neon Hearts circa late 1977 in the Market Subway in Wolverhampton's town centre.
The pretty 'Venus Eccentric' was bassplayer Paul Raven's girlfriend.
The debut 45 in those oversized sleeves. I remember buying my copy in the old Sundown Records shop at the back of'It's a Scream'. The band picture on the back sleeve was taken outside an old scrapyard next to the Ash Tree pub at the junction of Parkfields Rd/Dudley Rd for all you trainspotters.
And despite Bob Geldof's misgivings John Peel played it to death on his BBC Radio 1 show - Peter Don't Care
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Intensive rehearsals continued. Soon the band were musically very tight and a prolific song writing unit had developed.
Many days and nights were spent at Tony's flat writing new songs. Lots of spare time was used writing and arranging in a spare room at Martin's place, ready for rehearsals. They decided to call themselves Neon Hearts.
In autumn 1977 the band were satisfied with their songs, so they booked a demo session at Ginger Studios in Aldridge, near Walsall. The studio was owned and run by Phil Dawson and was literally a garage built on the side of his house.
Phif was also an engineer-producer at Birmingham's Radio BRMB. BRMB was the station to be on, with presenter Robin Valk taking a huge interest in local music. Neon Hearts fast became one of Valk's favourites, and so their music was heavily featured and they did several interviews for the show.
After the first sessions at Ginger Studios, two songs were recognisable as exceptional; 'Regulations' and 'Venus Eccentric'. These were to become the double A-sided single released on I st December 1977 on the band's own label, Neon Hearts Records, based at bass player Paul's home in Tettenhall, because of its convenient location.
Studio sessions were paid for with dole money clubbed together by the band. The single was financed by a loan from two Wolverhampton businessmen, one of whom was Pete Langdon. Later, most of the band were to live in the flat above his shop, using it as the main base for all band activity.
The first pressing of the single in its oversized (8" sleeve) sold so well that the band was able to pay back the loan almost immediately. During this initial period the band found themselves under investigation from the Social Security offices, who were disappointed to discover they were legitimate and not making a fortune at their expense!
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NEW WAVE CLONES (Part 2)
NEON HEARTS: Venue Eccentric / Regulations (Neon Hearts Records).
The label's the wrong way round for a start. They've got a sax. If you can't do the module you've gotta try the slide. O.K? This isn't what we meant, boys.
(Bob Geldof - NME December 3rd 1977)
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With the single riding high in the indie charts, Neon Hearts began gigging frequently, playing nationally, including several London dates. Encouraged by the response from the audience, they decided to stay in London for a few days and push themselves to several record companies, unfortunately without luck.
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